Italian region of Marche changes strategy to attract foreign tourists. In 2009 they filmed commercials, in which the famous actor Dustin Hoffman urged residents of Western Europe and America to come to Marche for the holidays. Now everything has changed. From now on Italian business interests lie in the east, according to ee24.com with reference to the Italian media.
Cooperation with Russia provides the first positive results. Russian tourists have made a considerable contribution to the economic stability of the region. The Russians are buying up everything from fashion to real estate.
The head of the region Gian Mario Spacco is making every effort to strengthen friendly relations with Russia. Representatives of the Federal Tourism Agency paid a visit to San Benedetto del Tronto, and the mayor of this town went to Ekaterinburg. It was noted that for the first quarter of 2013, the number of tourists from Russia increased by 16% which allowed to mitigate the effects of the crisis.