In order to expand the global presence of its eco-friendly hotel brand, Element, Starwood Hotels & Resorts Worldwide Inc. recently struck a deal with Bari Gruppe GmbH & Co. KG to unveil a "Element" branded hotel in Frankfurt, Germany in October, 2014. This property will mark the entry of the Element brand in Europe.
Located near the Frankfurt Airport which is Europe's third busiest airport, the new Element hotel offering 133 studios and one-bed room suites along with several other amenities will enjoy a prime location.
Strategic positioning in Frankfurt's newly developed business district as well as easy accessibility to the global headquarters of companies such as Lufthansa, Condor and DB Schenker will help this new Element property attract business travelers. Moreover, the close proximity to several sight seeing venues will likely make the property attractive to leisure travelers.
Source: http://community.nasdaq.com/News/2012-09/starwood-launches-element-in-europe-analyst-blog.aspx?storyid=175957